MEDIA PUBLIC RELATIONS
Abstrak
Media relations as a PR journalistic activity in carrying out its functions to achieve goals certain. This
is based on the idea that in practice a PR must have ability other than communication or the ability to
communicate is also the ability to write or ability to write. The purpose of PR and press activities is to
get an assessment the good from others related to reputation and image or image. Both are trying to
build develop or maintain the image. through daily activities by being a good mediator or source of
information for the public. Good coverage in the media will also provide a good image for the
company, increase customer confidence in using the company's products. In principle, PR activities
are always based on communication and relations. Through PR, companies or organizations
communicate and establish relationships with the public the public. In establishing communication
and relationships, companies need mass media. Because of that media relations became an important
field in the world of PR. Media as tools and media relation as the ultimate goal of the use of mass media
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Referensi
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