• Jurnal KomunikasiMu
    Vol 1 No 1 (2021)
  • Polarisasi Millennial Trend pada Personal Branding Aktor Politik di Indonesia: Urgensi dan Perkembangannya
    Vol 2 No 2 (2022)

    Ulmi Marsya, Johan Faladhin

    Abstract: This article discusses the dynamics of the contemporary political world that is always required to be able to keep up with this age. The emergence of new media such as social media that offers an interactive form of communication between political leaders with the wider community. The distribution of messages both text and images presented in new media forms a different political culture among today's political elite. The millennial trend be one of pattern political branding formation on political actor as actualization political persona differentiation. The method used in this article is a literature study, to mapping out the personal branding of political actors. Such as Anies Baswedan, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno. The four political actors are actively building values, opinions and communication channels, in using social media as a medium for their interaction with society.  There are several millennial criteria what they show is trendy, sporty, humorist, and passionate. But still have not forgotten at the root of the local culture.

    Keywords: Millennial Trend, Personal Branding, Political Actor , Political Branding


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    Candranegara, I M. W.,Mahardika, I Putu Eka,.& Mitra, I Wayan. (2019). Partisipasi Generasi Milenial di Kancah Politik Nasional. Jurnal Bappeda Litbang. 2 (1), 21-30.

    Elya, I & Zulaeha, I. (2017). Model Komunikasi Politik Ridwan Kamil di Media Sosial Instagram. DIALEKTIKA. 4 (2). 205-229.

    Heryanto, G.G & Zarkasyi, I. (2012). Public Relations – Politics Communication. Bogor: Ghalia.

    Junaidi, R. (2014). Gaya Kepemimpinan Para Tokoh Dunia. Yogyakarta: FlashBooks.

    Kurniawan, A. (2014). Komunikasi Visual Personal Branding Soekarno (Sebuah Analisis Semiotika). Jurnal Gelanggang, 1(1), 1-12.

    Kurniawan, A.D, Sukriono, Didik, Atok, Rosyid Al. (2021). Pemikiran Politik B.J. Habibie dalam Demokratisasi di Indonesia (B.J. Habibie’s Political Thought in Democratization in Indonesia). Journal of Politics and Policy Volume 3, Number 2, Juni 2021.

    Larsson AO & Moe H. (2013). Twitter In Politics and Elections: Insights From Scandinavia, Dalam Bruns A, Burgess J, Weller K, et al. (eds) Twitter and Society. New York: Peter Lang. Publishing, Inc., pp. 319–330.

    Lees,M, J. (2014). Political Marketing: Principles and Applications : (2nd Ed.). NY: Routledge. P.178-181.

    Macmara, J. (2010).  Public Communication Practices in The Web 2.0-3.0 Mediascape: The Case For Prevolution, PRism 7(3): http://www.prismjournal.org.

    Mizrawi, Z. (2010). Gus Dur Santri Par Excellnce Teladan Sang Guru Bangsa. Jakarta: Kompas.

    Nightingale, V. (2007). Emergence, Search and Social Networking, dalam V. Nightingale & T. Dwyer (Eds.), New Media Worlds: Challenges For Convergence (pp. 291-307), South Melbourne: Oxford University Press.

    Parikh, K. A. (2012) Political Fandom in The Age of Social Media: Case Study of Barack Obama’s 2008 Presidential Campaign, London: Media@LSE, London School of Economics and Political Science ("LSE").

    Rahardjo, T. (2011) Komunikasi 2.0 :Teoritisasi dan Implikasi. Yogyakarta: ASPIKOM.

    Rahmah, S. (2021). Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram. Jurnal Interaksi: Jurnal Ilmu Komunikasi. 5 (1), 94-101.

    Santi, F. Basit, Abdul.,& Muljadi. (2019). Sandiaga Uno’s Personal Branding in the Midst of Indonesian Millenial Generation. Advance in Social Science, Education and Humanities. International Conference of Democratisation in Southeast Asia (ICDeSA): Altantis Press. 263-266. 

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    Solis, B., Dreirdere, Breakenridge. (2009). Putting The Public Back In Public Relations: How Social Media is Reinventing The Aging Business of PR, USA: Pearson Education

    Strömbäck, Jesper & Kiousis. (2011).  Political Public Relations, Principles and Application’s. New York: Routledge.

    Suryawati, I. (2021). Political Branding Gubernur Indonesia Melalui Media Sosial. MEDIALOG: Jurnal Ilmu Komunikasi, 4 (2), 23-38.

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    https://metro.tempo.co/read/1605449/anies-baswedan-45-persen-penonton-formula-e-jakarta-generasi-milenial, diakses pada tanggal 20 Juni 2022

  • Komunikasi Pemerintahan: Media Komunikasi Digital Melalui E-Government
    Vol 2 No 2 (2022)

    Komunikasi Pemerintahan: Media Komunikasi Digital Melalui E-Government

    Raja Widya Novchi, Eka Putra,  Khusnul Hanafi , Raja Arlizon


    Government communication is not only a means or a tool for the government to convey and or receive information about a public policy but also as a means of integrating activities in an organized manner in realizing cooperation. The issuance of Presidential Instruction No. 3 of 2003 became the starting point for the implementation of E-Government in Indonesia. The Presidential Instruction emphasizes the importance of utilizing information and communication technology (ICT) in government organizations for effective and efficient governance. E-government is used as a reference used in government information systems (such as in wide area networks, the internet, and mobile communications) which have the ability to bridge relationships with other citizens, business people and various other government elements). The transformative side of e-government is that citizens can directly convey their aspirations to the government without having to be limited by space and time through the websites of various government institutions. The concept of e-government is indeed an effort by the government to facilitate government activities by utilizing advances in information technology.

    Keywords:E-Government, Digital Communication, Government Communication


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    Indrajit, S.E. (2004). Electronic Government (E-Gov) Dan Pengembangan Sistem Pelayanan Publik Berbasis Teknologi Digital).Andi: Yogyakarta

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    Sugandi, Y.S. (2011). Administrasi Publik, Konsep Dan Perkembangan Di Indonesia.Graha Ilmu: Yogyakarta.

    Sutabri, T. (2005). Sistem Informasi Manajemen. Yogyakarta: Andi Offset.

    Wright, D. K., & Hinson, M. D. (2015). Examining Social And Emerging Media Use In Public Relations Practice: A Ten-Year Longitudinal Analysis. Public Relations Journal, 9(2), 2–26.