PENERAPAN E-COMMERCE DENGAN METODE CRM BERBASIS WEBSITE PADA TOKO BATAVIA COLLECTION

Authors

  • Iriene Putri Mulyadi Fakultas Teknologi Informasi, Universitas Riau Indonesia
  • Muhammad Yaasin Fakultas Ilmu Komputer, Universitas Dinamika Banga
  • Fadil Aulia Rahman Fakultas Ilmu Kesehatan & Teknologi Informasi, Universitas Alifah Padang
  • Dianda Rifaldi Fakultas Teknologi Informasi, Universitas Riau Indonesia
  • Fauzan Purma Ramadhan Fakultas Teknologi Informasi, Universitas Riau Indonesia
  • Vanji Saputra Fakultas Teknologi Informasi, Universitas Riau Indonesia

DOI:

https://doi.org/10.37859/seis.v6i1.9736
Keywords: E-Commerce, CRM, Website, Information System, Fashion

Abstract

Website-based e-commerce is a crucial strategy for increasing transaction efficiency and fostering stronger relationships with customers, especially in the fashion sector. Among the fashion brands, Batavia Collection uses digital systems with Customer Relationship Management (CRM) integration to make it easier for customers to access product information, conduct online transactions, and communicate wirelessly with customers. The waterfall method is used to build the system, covering the phases of requirement analysis, system design, implementation, and pengujian. CRM integration is useful for managing customer data, supporting sales activities, and expanding personal services. According to the study's findings, operational efficiency has increased, customer satisfaction, and the potential for more extensive market expansion. This system also aids in more systematic promotion and pelaporan processes. The implementation of CRM-based e-commerce can increase Batavia Collection's sales and service quality.

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Published

2026-01-31

How to Cite

Mulyadi, I. P., Yaasin, M. ., Rahman, F. A. ., Rifaldi, D. ., Ramadhan, F. P. ., & Saputra, V. . (2026). PENERAPAN E-COMMERCE DENGAN METODE CRM BERBASIS WEBSITE PADA TOKO BATAVIA COLLECTION. Journal of Software Engineering and Information System (SEIS), 6(1), 16–23. https://doi.org/10.37859/seis.v6i1.9736

Issue

Vol. 6 No. 1 (2026)

Section

Articles

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Copyright (c) 2026 Iriene Putri Mulyadi, Muhammad Yaasin, Fadil Aulia Rahman, Dianda Rifaldi, Fauzan Purma Ramadhan, Vanji Saputra

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