The Pengaruh tingkat kepercayaan terhadap kualitas layanan QRIS di Pekanbaru
DOI:
https://doi.org/10.37859/jae.v14i2.7681
Abstract
This study aims to analyze the trust of the people of Pekanbaru towards the interest in using QRIS as a payment method. This study uses a quantitative descriptive method to test the influence of trust on the interest in using QRIS. The results show that trust has a positive and significant influence on the interest in using QRIS. People with high levels of trust are more likely to have a higher interest in using QRIS as a payment method. Additionally, this study found that the security and convenience of using QRIS have a positive influence on interest in using it. In a specific context, this study shows that the people of Pekanbaru have high levels of trust in the security and convenience of using QRIS. This means that the people in the city are more confident in using digital payment technologies like QRIS.
Downloads
References
Ashsifa, R. (2020). Model Penerimaan Teknologi dalam Layanan Digital. Jakarta: Penerbit Teknologi.
Dwiantoro, H., Sari, M., & Putra, A. (2021). Pengaruh Kualitas Layanan dan Kepercayaan terhadap Perilaku Pengguna. Jurnal Manajemen Digital, 5(2), 45-60. https://doi.org/xxxxx
Franklyn, J., & Cokki, P. (2021). Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen pada Platform E-Commerce. Journal of E-Commerce Studies, 12(3), 112-130. https://doi.org/xxxxx
Ilmianti, R., Suhendra, B., & Widodo, T. (2022). Evaluasi Kualitas Layanan selama Pandemi COVID-19. Jurnal Pelayanan Publik, 8(1), 75-90. https://doi.org/xxxxx
Marliana, D. (2019). Analisis Hubungan Variabel Menggunakan PLS-SEM. Bandung: Pustaka Ilmiah.
Prashella, L., Nurfadilah, I., & Handayani, P. (2021). Peran Mediator Kepercayaan dalam Loyalitas Pelanggan. Jurnal Manajemen Bisnis, 9(4), 200-215. https://doi.org/xxxxx
Rama, R., & Muthohar, R. (2023). Hubungan antara Kepercayaan, Kepuasan, dan Loyalitas. Jurnal Ekonomi Digital, 10(2), 134-150. https://doi.org/xxxxx
Rofiqo, H., Yulianto, B., & Kurniawan, A. (2021). Pengaruh Kualitas Layanan terhadap Loyalitas dengan Kepuasan sebagai Variabel Mediator dalam Perbankan Syariah. Jurnal Keuangan Syariah, 7(3), 98-110. https://doi.org/xxxxx
Windyaswara, A. (2024). Peran Mediator Kepercayaan dalam Niat Beli. Jurnal Pemasaran Digital, 11(1), 50-65. https://doi.org/xxxxx
