Pengaruh Persepsi Kemudahan Penggunaan dan Manfaat Terhadap Minat Penggunaan E-Wallet Pada Mahasiswa Universitas Muhammadiyah Riau
Abstract
This quantitative study was conducted to understand the impact of the ease of use of E-Wallets and their benefits on the university students at Muhammadiyah Riau. The research population consists of active faculty members at Universitas Muhammadiyah Riau. Data were collected using SPSS version 22, which understands and uses electronic currency cards. This study uses a simple, acak sampling technique by sending questionnaires to potential respondents. In this research, the technique of data analysis used is called regression linear berganda analysis. This study indicates that people's perceptions about the ease of use and benefits of the product have a positive and significant impact on their desire to use it. Electronic Wallet.
Downloads
References
Danamon. (2023). Pilih Uang Elektronik Atau Dompet Digital? Danamon. https://www.danamon.co.id/id/D-Bank/Artikel/Pilih-Uang-Elektronik-dan-Dompet-Digital
Darma, I.G.P.G.W.W., & Devi, S. (2022). Pengaruh Persepsi Manfaat, Persepsi Kemudahan, dan Norma Subjektif Terhadap Minat Penggunaan E-Wallet di Masa New Normal (Studi Pada Pengguna E-Wallet di Kota Denpasar). Ilmiah Mahasiswa Akuntansi, 13(04), 1422–1433. https://repo.undiksha.ac.id/id/eprint/9868%0Ahttps://repo.undiksha.ac.id/9868/9/1617051012-LAMPIRAN.pdf
Jogi, T. (2022). Pengaruh Promosi, Kualitas Pelayanan, Dan Persepsi Hargaterhadap Keputusan Pembelian Shopee Di Jakarta Pusat [Universitas Nasional Jakarta]. http://repository.unas.ac.id/id/eprint/6131
Naurah, N. (2023). E-Wallet Jadi Metode Pembayaran Terpopuler di Indonesia 2022, Ini Potensinya Pada 2025 Mendatang. GoodStats. https://goodstats.id/article/e-wallet-jadi-metode-pembayaran-terpopuler-di-indonesia-2022-ini-potensinya-pada-2025-mendatang-FOnnm
Sugiyono. (2019). Metodologi Penelitian Kuantitatif dan Kualitatif Dan R&D.
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes Vol. 50, No. 2.
Adi Pratama, Fadli Moh. Saleh1, Femilia Zahra1, N. A. (2019). Faktor-faktor Yang Mempengaruhi Niat Dalam Menggunakan Mobile Banking (Studi Empiris Pada Nasabah Perbankan Konvensional di Kota Palu). Jurnal Akuntansi Netral, 2
Miraja, B. A., Chin, J., & Lin, S. (2021). Revealing The Behavior Intention of Tech- Savvy Generation Z To Use Electronic Wallet usage : A Theory Of Planned Behavior.
Copyright (c) 2023 Jurnal Akuntansi dan Ekonomika
This work is licensed under a Creative Commons Attribution 4.0 International License.