Pengaruh Ekuitas Merek Dan Kinerja Perusahaan Terhadap Risiko Perusahaan Yang Terdaftar Di Indeks LQ45
Abstract
This study aims to examine the effect of brand equity and company performance on company risk. This study uses two models of corporate risk measurement, namely by using the standard deviation of Return on Assets and the standard deviation of Return on Equity. This study uses panel data regression with random effects model and data processing using Stata 14 software. The findings from this study indicate that brand equity has a positive and significant effect on company risk as measured by using the standard deviation of return on equity. While the company's performance proved to have a negative and significant effect on the company's risk.
Downloads
References
Aaker, David Allen. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
Bank, S., Yazar, E. E., & Sivri, U. (2020). The portfolios with strong brand value: More returns? Lower risk? Borsa Istanbul Review, 20(1), 64–79. https://doi.org/10.1016/j.bir.2019.09.001
Dorfleitner, G., Rößle, F., & Lesser, K. (2019). The financial performance of the most valuable brands: A global empirical investigation. Heliyon, 5(4). https://doi.org/10.1016/j.heliyon.2019.e01433
Ha, K. C., Song, R., & Erickson, G. (2021). Multidimensional brand equity and asymmetric risk. International Journal of Research in Marketing, 38(3), 593–614. https://doi.org/10.1016/j.ijresmar.2020.10.002
Huang, Y., Yang, S., & Zhu, Q. (2021). Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms. Finance Research Letters, 43(January). https://doi.org/10.1016/j.frl.2021.101941
Johansson, J. K., Dimofte, C. V., & Mazvancheryl, S. K. (2012). The performance of global brands in the 2008 financial crisis: A test of two brand value measures. International Journal of Research in Marketing, 29(3), 235–245. https://doi.org/10.1016/j.ijresmar.2012.01.002
Nuryaman. (2015). The Influence of Intellectual Capital on The Firm’s Value with The Financial Performance as Intervening Variable. Procedia - Social and Behavioral Sciences, 211(September), 292–298. https://doi.org/10.1016/j.sbspro.2015.11.037
Rego, L. L., Billett, M. T., & Morgan, N. A. (2009). Consumer-based brand equity and firm risk. Journal of Marketing, 73(6), 47–60. https://doi.org/10.1509/jmkg.73.6.47
Setiyono, B., & Naufa, A. M. (2021). The impact of net stable funding ratio on bank performance and risk around the world. Buletin Ekonomi Moneter Dan Perbankan, 23(4), 543–564. https://doi.org/10.21098/BEMP.V23I4.1166
www.investopedia.com
Copyright (c) 2022 Jurnal Akuntansi dan Ekonomika
This work is licensed under a Creative Commons Attribution 4.0 International License.