LUKAS, I.; FINANTA OKMAYURA; AIDHA TITA IRANI; ERNIA JULIASTUTI; MUHAMMAD AMIRULHAQ; RIZKY ARDIANSYAH; SHERLY FILLIA. PEMODELAN RFM & K-MEANS CLUSTERING UNTUK SEGMENTASI PELANGGAN DALAM PENJUALAN ONLINE . Journal of Software Engineering and Information System (SEIS), [S. l.], v. 5, n. 2, p. 49–58, 2025. DOI: 10.37859/seis.v5i2.9556. Disponível em: https://ejurnal.umri.ac.id/index.php/SEIS/article/view/9556. Acesso em: 18 apr. 2026.