Strategic Development of National Tourism Strategic Area (NTSA) Pulau Rupat
Abstract. Activities in the field of tourism are complex activities which include various
sectors and forms of activities that have dynamic and growing elements. Based on
Government Regulation Number 50 of 2011 concerning the Master Plan for National
Tourism Development (RIPPARNAS) in 2010-2025, Rupat Island is designated as a
tourist destination of Riau Province which has the potential to be developed because it
has a very strategic position and very exotic selling points.
As the efforts to make Rupat Beach as a superior and excellent tourism area in
Bengkalis Regency in particular and Riau Province in general, the community and
government are required to maintain and develop the potential so that this tourist
destination can sustain the acceleration of regional development. Therefore, a scientific
study is needed to strategically develop the potential of Rupat Island NTSA. This study
uses a SWOT analysis method that can answer the problem of research problem
This research is expected to add research references in the field of development
planning, especially the development of areas that have the potential to be developed,
and can improve the expertise and competence of researchers.
Based on the SWOT analysis, the strategy recommendations given are progressive,
meaning that the development of Rupat NTSA is in a potential and steady condition so
it is very possible to continue to expand, increase growth and achieve maximum
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